Privacy Policy

1. Who We Are

This Privacy Policy applies to the website www.freedomthyme.co.za (the “Website”), owned and operated by Sorea Schmutz, trading as Freedom Thyme (“we”, “us”, or “our”). Contact us at sorea@freedomthyme.co.za.

2. What Information We Collect

We collect your name and email address when you sign up for our mailing list or book a discovery call. We also collect browsing data automatically via Google Analytics 4 and the Meta Pixel.

3. How We Use Your Information

We use your information to send you requested resources and email updates (with consent), to contact you about your discovery call, to understand website usage, and to show you relevant ads on Facebook and Instagram via Meta Pixel retargeting.

4. Meta Pixel and Facebook / Instagram Advertising

Our website uses the Meta Pixel to track visits, measure ad performance, build Custom Audiences for retargeting, and create Lookalike Audiences. The Meta Pixel collects your IP address and browsing behaviour and shares it with Meta Platforms, Inc. You can opt out at facebook.com/ads/preferences or aboutads.info.

5. Google Analytics and Google Services

We use Google Analytics 4 to understand how visitors use our website. This data is collected via cookies and transmitted to Google’s servers. You can opt out at tools.google.com/dlpage/gaoptout.

6. Cookies

We use essential cookies (required for the site to function), analytics cookies (Google Analytics 4), and marketing cookies (Meta Pixel). You can accept or decline non-essential cookies via the cookie consent banner on first visit.

7. Email Marketing

If you join our mailing list, your email is stored in MailerLite. You can unsubscribe at any time via the link in any email we send.

8. Sharing Your Information

We do not sell your information. We share data only with: Meta Platforms, Inc.; Google LLC; MailerLite; Calendly; and Domains.co.za (hosting).

9. Your Rights Under POPIA

You have the right to access, correct, or delete your personal information, and to object to its processing. Contact us at sorea@freedomthyme.co.za. You may also contact the Information Regulator of South Africa at inforeg@justice.gov.za or www.inforegulator.org.za.

10. International Users

Our website is operated from South Africa and governed by POPIA. International visitors (including those in the United States) may also have rights under applicable local privacy laws. Contact us with any concerns.

11. Data Retention

Email subscriber data is retained until you unsubscribe. Booking data is retained for up to 12 months. Google Analytics data is retained for 14 months. Meta Pixel data is governed by Meta’s own policies.

12. Security

Our website uses SSL encryption (HTTPS). Our hosting provider maintains industry-standard security. No method of internet transmission is 100% secure.

13. Children’s Privacy

Our services are intended for adults. We do not knowingly collect information from anyone under 18.

14. Changes to This Policy

We may update this policy from time to time. The effective date at the top of the page will reflect the latest update.

15. Contact Us

Freedom Thyme · Sorea Schmutz · sorea@freedomthyme.co.za · www.freedomthyme.co.za